Basic Site Stats

(Actually, pretty comprehensive ones really!) We use extremely detailed analysis tools to get a huge range of stats from any given website. The following are some of the types of elements we can measure;

• Where your visitors are from (to the nearest town)
• How long do they spend in different parts of the site
• What search terms did they use to get there
• Which part of the buying process do most people give up on.... the list is endless

Needless to say, we can tailor reporting to each client and deliver them as often or as little as needed.

Behaviour Analysis

We have use two techniques to measure how people use sites. The first measures where people are clicking on a page to identify how they respond to different elements on each page.  This is great to measure the effectiveness of changes to the site and helps with incremental improvement to the site over time.

The second analyses people's progression though a site. This helps establish the "flow" of a site, finds bottlenecks and provides a good benchmark for improvements.

Search Engine Ranking (the big one!)

Everyone wants to know how they compare to thier rivals and Search Engine results pages are no exception. We have a great tool that measures how well you do for certain search terms against competitors and can track improvements (or otherwise) over time. For example a link building campaign will show results on this report if it is effective.

For more information, contact your nearest Trader Clicks Account Manager.